Vaccination is an important public health measure. However, more and more people have doubts and fears about vaccines. For instance, it is estimated that around one third of parents are hesitating about vaccinating their child.
The aims of this project is to better understand the diverse factors that have contributed to vaccine hesitancy and to describe vaccine-hesitant parents in Canada.
To do so, we will qualitative and quantitative research approaches. For instance, we will consult experts and health professionals on this subject, we will interview parents and front-line vaccine providers and we will conduct an historical study to look at the emergence of vaccine hesitancy.
In an online ethnography, we will study what parents say about immunization in social media (chat, forum, social networking sites such as Facebook). More precisely, we will look at the topics of discussion and the type of contributions parents make (questions, answers, narratives or personal stories, humor, etc.). We will also do an online study among Canadian parents to identify vaccine-hesitant parents.